Learning To Do Your Own Social Media For Your Business.

If you’re a small business owner, chances are social media wasn’t part of your original job description. Yet here you are, posting, caption-writing, replying to messages, and trying to figure out what an “algorithm” even wants from you.

The good news? You don’t need to be a marketing expert to do social media well for your business. You just need a clear approach, realistic expectations, and a bit of consistency.

Why Doing Your Own Social Media Makes Sense...At First!

Hiring a social media manager is a great goal, but many businesses start by doing it themselves—and that’s okay. Managing your own social media can help you:

• Understand your audience better

• Learn what content actually resonates

• Save money in the early stages

• Speak in an authentic voice only you truly have

• Think of it as learning a foundational business skill, not a permanent burden.

• Start With One Platform

• You do not need to be everywhere.

Choose the platform where your customers already spend time:

• Instagram or TikTok for visual, consumer-facing brands

• Facebook for community-based or local businesses

• LinkedIn for service providers and B2B businesses

Doing one platform well is far more effective than doing three poorly.

Focus on Value, Not Perfection

A common mistake is waiting until everything looks “perfect.” Perfect branding, perfect captions, perfect photos.

What actually works better:

• Clear messages

• Helpful or relatable content

• Consistent posting

Your audience cares more about whether your content helps or connects with them than whether your feed looks flawless.

What Should You Post?

If you’re stuck on ideas, rotate through these simple content types:

• Educational: Tips, how-tos, FAQs

• Behind the scenes: Your process, workspace, day-to-day moments

• Promotional: Your services, products, or special offers

• Personal/Story-based: Why you started, lessons learned, wins and challenges

If it answers a customer question or shows how you solve a problem, it’s good content.

Keep It Simple With a Basic Schedule

You don’t need to post every day. Start with something sustainable:

• 2–3 posts per week

• 10–15 minutes a day engaging (replying, commenting, liking)

• Batch your content if possible—set aside one hour a week to plan and create posts.

Learn As You Go (That’s the Point)

Social media is constantly changing, and even professionals are always learning. Pay attention to:

• Which posts get the most engagement

• What questions people ask in comments or DMs

• What feels easiest and most natural for you to create

Let your strategy evolve instead of trying to get it “right” immediately.

When to Consider Outsourcing:

Once social media starts taking too much time or you know exactly what you want help with, that’s a great moment to bring in support like us here at The Harris Group. By learning the basics yourself first, you’ll be better equipped to delegate effectively later.

Doing your own social media isn’t about becoming an influencer, it’s about building visibility, trust, and connection for your business.

Start small. Stay consistent. Learn as you go.

Progress beats perfection every time.